Bing Ads offers robust reporting capabilities and easy campaign building
June 11, 2018

Bing Ads offers robust reporting capabilities and easy campaign building

Leah Jakaitis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

Bing Ads is used as one of the marketing platforms at the company, along with Google and Yahoo Gemini. Bing is one of the main search engines used, and Bing Ads is used - as marketers - to capture audiences that may be interested in a client's business. Bing Ads is used to create and launch advertising campaigns on the search platform, to bid on keywords, and to pull various analytics reports on advertisement performance. I specifically use it for gathering information on ad performance in order to optimize future advertising / keyword buying in the platform.

Pros

  • Analytics/reporting capabilities (getting metrics on ad campaigns)
  • Ad research for creating a tailored campaign to a particular need or segment
  • Keyword optimization and adjustments

Cons

  • Bulk editing campaigns can be time-consuming and frustrating
  • Data download/gathering speeds (ie, waiting a long time for a report to load)
  • Comparative performance - month over month, year over year - built into the platform as a rudimentary analytics capability
  • Positive: robust data exports to analyze and evaluate campaign performance and provide insight into future campaign priorities.
  • Positive: reaching a large audience of potential customers/clients.
  • Positive: improved insight into audience/customer priorities, and in conjunction with sales platforms, insight into the customer journey / movement through the sales funnel, especially upper funnel metrics (clicks, impressions)
Bing has a smaller search audience, overall, than Google - but more than Yahoo Gemini. Bing Ads is one of the three major search platforms, though, and to exclude it from campaigns is to eliminate ~10% of the potential audience for a service or product. Its editing and keyword interface is similar to Google AdWords (familiarity with one will allow the other to be intuitively sued). It also offers the same comprehensive, granular data exports as expected on any search / advertising platform: upper funnel metrics, daily/weekly/monthly granularity, etc.
Bing Ads, along with Google and - to a lesser extent - Yahoo Gemini are really the core three search platforms for advertisers. It is well-suited for creating and launching ad campaigns in the platform, and for tailoring those campaigns for a specific audience or demographic. Additionally, it provides solid reporting capabilities to get data on campaign performance for optimization and strategy creation.

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