Overall Satisfaction with Bing Ads
Bing Ads is used as one of the marketing platforms at the company, along with Google and Yahoo Gemini. Bing is one of the main search engines used, and Bing Ads is used - as marketers - to capture audiences that may be interested in a client's business. Bing Ads is used to create and launch advertising campaigns on the search platform, to bid on keywords, and to pull various analytics reports on advertisement performance. I specifically use it for gathering information on ad performance in order to optimize future advertising / keyword buying in the platform.
- Analytics/reporting capabilities (getting metrics on ad campaigns)
- Ad research for creating a tailored campaign to a particular need or segment
- Keyword optimization and adjustments
- Bulk editing campaigns can be time-consuming and frustrating
- Data download/gathering speeds (ie, waiting a long time for a report to load)
- Comparative performance - month over month, year over year - built into the platform as a rudimentary analytics capability
- Positive: robust data exports to analyze and evaluate campaign performance and provide insight into future campaign priorities.
- Positive: reaching a large audience of potential customers/clients.
- Positive: improved insight into audience/customer priorities, and in conjunction with sales platforms, insight into the customer journey / movement through the sales funnel, especially upper funnel metrics (clicks, impressions)
- AdWords and Yahoo Gemini
Bing has a smaller search audience, overall, than Google - but more than Yahoo Gemini. Bing Ads is one of the three major search platforms, though, and to exclude it from campaigns is to eliminate ~10% of the potential audience for a service or product. Its editing and keyword interface is similar to Google AdWords (familiarity with one will allow the other to be intuitively sued). It also offers the same comprehensive, granular data exports as expected on any search / advertising platform: upper funnel metrics, daily/weekly/monthly granularity, etc.