Google Ads Import is Da Real MVP in Bing Ads
August 07, 2019

Google Ads Import is Da Real MVP in Bing Ads

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

Our organization uses Bing Ads as paid media acquisition channels for our clients. It's mainly used only by our paid media team. Bing Ads specifically helps our clients capture intent from users that use Bing Ads as their search engine. We use this to sell products and services for a variety of businesses.
  • Single handedly the best thing about Bing Ads is being able to import your Google Ads account directly into the platform. Without this and Bing Ads highlighting this, they wouldn't have many advertisers.
  • Another nice perk of Bing Ads is their free credit when you sign up. Getting a $100 is nice and you don't have to spend $100 to get the $100, they just give it to you right away.
  • Very similar to Google Ads, making the learning curve extremely small.
  • The UI/UX could use a lot of work. It looks worse than the old Google Ads UI/UX and is a lot slower loading.
  • One of the other draw backs of Bing Ads is their limited search inventory, which drives up CPCs, CPAs, etc.
  • Most Bing users are an older generation because they use PCs or it's their work computer and these individuals aren't as comfortable / likely to checkout online. As a result, it's hard to drive a lot of conversions because of this adoption curve.
  • Bing Ads has had a positive impact on our business as a whole because we are able to offer this service to our clients and generate both parties revenue.
  • Bing Ads has saved our agency a lot of time by being able to import Google Ads campaigns directly into the account.
Bing Ads is like the step-brother of PPC platforms. It's there, people know about it, but it's a latter growth channel. Most paid media agencies don't bother with it as it's not as much of a revenue driver as Google Ads. As a result, time is prioritized on other paid media platforms or further optimizing Google Ads.
Bing Ads is a solid paid media channel if your target audience is older individuals. Also, if you have maxed out a lot of other paid media channels or if you have highly successful Google Ads campaigns than it would be ideal to import into Bing Ads and test as a potential acquisition channel.