Item: Bitly
Rating: 9
Author: Verified User

Overall Satisfaction with Bitly

Use Cases and Deployment Scope

The Marketing/Communications Department uses Bit.ly as we manage all web and digital media. It's more aesthetically pleasing and it allows us to track user behavior and source traffic to pages.

Pros and Cons

Pros

Great metrics dashboard - very easy to read and understand.
Shortened links = less characters to worry about.
Customization of links to make it more organizational/topical.

Cons

I wish it was easier to customize the "bit" in bitly like the New York Times - I don't have the technological wherewithal to do it without support.
Daily emails to show a metrics dashboard would be nice.

Return on Investment

It helps us show data around specific campaigns.
Displaying which platforms we're seeing the most engagement on allows us to know where to spend more time.