Easy and powerful
December 13, 2017

Easy and powerful

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

My team and I mostly use Bitly to shorten and customize URLs to use in reports to clients where a "hot link" would not work or when we are not confident our clients will click on the link. I am sure there are some employees in the marketing department too but it's not widely used within our office.

Pros

  • Easy to use on social media.
  • Easy for our customers to use and increases confidence in our brand by not showing long, external links.
  • I can use one Bitly link in a number of platforms which makes my life simple.

Cons

  • I don't think people know how powerful the tool is when it comes to tracking "click-thrus" and website traffic.
  • Users may only know this tool as a social media app but I use it in a professional research capacity when I don't need to use a more formal citation.
  • I think it could only have a positive ROI. I can't think of a situation where an individual or company wouldn't get its monies worth.
Bitly is very easy to use compared to Google Analytics. GA is powerful but for a small business owner Bitly is all you need.
It doesn't replace formal citation but it's great if you want to include (and track) activity in an internal report.

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