A positive recommendation.
March 14, 2025

A positive recommendation.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Composable Personalization Cloud

We are using Bloomreach for multiple scenarios, reporting, segmentation, etc. This is both within marketing, lead management in sales, and internal service scenarios where we use the collection of data to add value to the end goal of the assignment. Therefore, we are not using Bloomreach for only one purpose but for a lot of different ones. With a combination of different API connections, we are now able to support our business with a whole lot of new functionality that allows us to automate previous manual solutions.

Pros

  • Easy to navigate.
  • Great overview of data.
  • Good documentation.
  • Relatively easy to implement.

Cons

  • As every standard system it has its limitations.
  • Minimized manual workload for customer service.
  • Elevated loyalty with members through segmentet e-mail campaigns.
  • Support sales and marketing activities from web through automated e-mails.
We did the implementation with an external Bloomreach partner, but with Bloomreach on the sideline, able to help us with questions or ideas that might pop up during the implementation. At one point, we had some replacements in our contact persons, which slowed the answering of questions down. At the moment we have a great contact person so we have nothing to complain about.
We are not using Bloomreach AI tools at the moment.
The combination of af Marketing Automation tool and a Customer Data Platform in one was a great reason for choosing Bloomreach instead of splitting these into separate systems.

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Yes

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

Yes

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

Bloomreach is well suited if you want to combine data from many different sources in your everyday work. It is obvious that the platform has its roots in e-commerce, and if you are working in a subscription-based company, you might need to do some workarounds. This has in no way made us question our choice to go with Bloomreach, as the platform in itself gives so much value in every other field. We use it for both marketing and sales management, as well as internal service scenarios.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

8.5
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
6
Email deliverability reporting
7
List management
8
Triggered drip sequences
9
7.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
6
8.0
Calendaring
8
8.0
Social sharing and campaigns
8
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.8
API
10
Role-based workflow & approvals
8
Customizability
9
Integration with Microsoft Dynamics CRM
8
Third-party software integrations
9

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