I've learn a lot with Braze & my co-workers really love it.
March 25, 2022

I've learn a lot with Braze & my co-workers really love it.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

Braze is our main communications tool and we have built all of our communications strategies on it. We carry out the construction of the life cycle of our users and find moments to strengthen and build engagement strategies.
It is a very complete tool that allows you to integrate several products and centralize all kinds of technologies.
  • Is constantly improving all its features.
  • Cares a lot for the final user and its usability, in my case I'm constantly getting asked about feedback to improve several features.
  • Is really easy to use, and the documentation and LAB are really helpful if you are starting with Braze.
  • Has a strong community, where anyone can ask everything and other peers can contribute.
  • The reporting is still very premature and basic, I know they're working on it.
  • Maybe little things that they're aware like the incapability to change active steps in canvas.
  • They're working on several templates to help the customization of all channels, but this has been a little bit slow and of course, it depends on which priorities they have.
  • Database management.
  • Personalization & Custom attributes.
  • Lifecycle building in general.
  • Integration with several technology partners.
  • I really don't know this data.
I didn't made that decision, but I know usability was a key point to choosing Braze.

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?


Did Braze live up to sales and marketing promises?


Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?


Well suited: Build several workflows with logic, decisions, and complex functioning.
Less appropriate: maybe for managing leads for enterprises, definitely this tool is for customer engagement of new, current and previous users but to evaluate leads I don't see it.