The go-to CRM and engagement platform for apps
April 18, 2022

The go-to CRM and engagement platform for apps

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze to manage and deliver all our app communications, including Push, InApp, Content Cards, SMS, and Email. Our main objective with Braze is to increase user engagement by delivering intelligent and easy-to-set-up communications from the Product and Marketing teams.
  • Omnichannel communication orchestration.
  • User segmentation mixing demographics and app events.
  • A/B Tests: it is easy to define testing groups and to check the results
  • Global Control Group to measure the impact of CRM activities as whole.
  • A better way to keep track of traditional CRM metrics for the whole account (not for a specific campaign). For example, it is easy to see the Open Rate for a campaign, but it is not that easy to see the average Open Rate for the account by week or month.
  • More depth in the general results. Braze is not good at showing business and general metrics in a macro way. That is why we need to plug two solutions to solve this: Looker/Tableau to see business metrics impacted by our Braze campaigns, and Amplitude/GA to better check user funnels and app events.
  • Canvas Builder to orchestrate main user journeys, such as user onboarding and cart abandonment.
  • Omnichannel campaign management, including InAPP, Push, Email, SMS, and Content Card.
  • A/B Tests
  • Global Control Group
  • More than 3% increase in purchase conversion
  • Campaigns achieving more than 10% lift in product usage
  • Better retention in our subscriber base
Braze is the best to orchestrate omnichannel communication for apps. It is a powerful solution to segment the user base and triggers the right message at the right moment to the right user. If an app is your main channel, you have to choose a tool that was made with that in mind (which is not the case for Salesforce). I have not tried CleverTap, but it would be my second choice of CRM tool due to its data capability, with extra features for segmentation and dashboards to keep track of the results.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze is the go-to solution for businesses that offer its services and products through apps. It is a comprehensive tool that will provide you with an easy and quick way to orchestrate conversion and engagement communications and tests. Both product and marketing teams will be able to deliver amazing InApps and Notifications without any help or supervision from tech teams and developers (tech help is needed for implementation and tool evolution only). Braze can also deliver messages to websites and through web push, however, if you do not own an app, I may suggest you pursue other CRM tools.