The go-to CRM and engagement platform for apps
April 18, 2022
The go-to CRM and engagement platform for apps
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
We use Braze to manage and deliver all our app communications, including Push, InApp, Content Cards, SMS, and Email. Our main objective with Braze is to increase user engagement by delivering intelligent and easy-to-set-up communications from the Product and Marketing teams.
- Omnichannel communication orchestration.
- User segmentation mixing demographics and app events.
- A/B Tests: it is easy to define testing groups and to check the results
- Global Control Group to measure the impact of CRM activities as whole.
- A better way to keep track of traditional CRM metrics for the whole account (not for a specific campaign). For example, it is easy to see the Open Rate for a campaign, but it is not that easy to see the average Open Rate for the account by week or month.
- More depth in the general results. Braze is not good at showing business and general metrics in a macro way. That is why we need to plug two solutions to solve this: Looker/Tableau to see business metrics impacted by our Braze campaigns, and Amplitude/GA to better check user funnels and app events.
- Canvas Builder to orchestrate main user journeys, such as user onboarding and cart abandonment.
- Omnichannel campaign management, including InAPP, Push, Email, SMS, and Content Card.
- A/B Tests
- Global Control Group
- More than 3% increase in purchase conversion
- Campaigns achieving more than 10% lift in product usage
- Better retention in our subscriber base
Braze is the best to orchestrate omnichannel communication for apps. It is a powerful solution to segment the user base and triggers the right message at the right moment to the right user. If an app is your main channel, you have to choose a tool that was made with that in mind (which is not the case for Salesforce). I have not tried CleverTap, but it would be my second choice of CRM tool due to its data capability, with extra features for segmentation and dashboards to keep track of the results.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes