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Strengths outweigh weaknesses.
February 13, 2024

Strengths outweigh weaknesses.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We utilize Braze for sending all our email campaigns and are looking to branch out into broader messaging channels such as SMS and PUSH. Braze has made our ability to send emails quicker and more effectively without losing touch with our core audiences via the segmentation tool and filtering.
  • Segmentation
  • User Interface
  • Support
  • Volume checking canvas'.
  • Ability to pause and resume canvas w/o losing audience.
  • Certain types of segmentation.
  • Easier to test messaging.
  • Introduction of newer channels like push and SMS.
I haven't spent as much time as others on our team learning about the integration process, but we were met with blockers several times during the onboarding process. This isn't to say the integrations aren't flexible, but sorting is not as easy as you think.
Although we have not fully rolled out any use of PUSH or SMS, this is something we have wanted to do for a while as a team. The decision to move to Braze hinged a fair bit on the cross-channel functionality to build journeys, so when we can finally utilize this to its fullest, I'm sure we will see improvements.
Braze is far superior in terms of its interface to Adobe Campaign. It is much easier to segment audiences and build detailed canvases' with little to no effort. However, when it comes to sourcing issues with certain sends, Adobe Campaign is much easier to navigate and pinpoint the issues we have.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

We utilize Braze for both automated and one-off email sends, and that usually works pretty seamlessly. However, if we are mid-way through a canvas send and need to change the rate limit or frequency capping, fairly basic changes you might need to make based on how an email is landing via a user's inbox - you must duplicate and basically restart the canvas from scratch.