Braze

Braze's features have significantly reduced our acquisition costs and boosted revenue and customer lifetime value by improving engagement through cross-channel functionality, data integration, real-time streaming data, journey orchestration, segmentation, and analytics.

While data integration and reporting features could use some work, beyond that, from the point of view of orchestrating multi-channel journeys and campaigns, Braze has proven to be an indispensable part of our marketing tech stack.

Braze's functionality allow us to meet the customer where they are or, more importantly, where they want to be met. Not everyone wants emails, not everyone wants push, not everyone wants every message you will send. Braze really drives home personalized messaging and volume of messaging. The goal is to give everyone their ideal amount of messages through their ideal channel(s) at their ideal times when they've done or not done the ideal amount of things. Braze makes this feasible and unlocks this nuanced personalized set of experiences.

All of these engagement features offered by Braze goes to how well it automates marketing tasks that used to be painfully done manually, saving time and completing these tasks more efficiently allows us to focus more on the customer.

I have had more contact with the segmentation and analytics features.
The segmentation feature is very useful and intuitive: we use on a daily-basis to increase the assertiveness of our communications and guarantee that we have the right strategy for each audience.
Also, since we are a company heavily dependent on A/B testing to make decisions, the analytics feature is very useful, we're checking results almost everyday.

The cross-channel functionality has been a really big difference for us in using Braze. Integrating with new channels is so simple and easy, and they all come ready to go out of the box with the tool. Similarly, integrating data is simple and does not require as much engineering work as other solutions.

Being able to create customer journeys that have cross-channel functionality has been a real game-changer. It allows us to ensure that we're meeting the customer where they most want to be contacted, and improving the overall engagement with the campaigns. Different markets in our business also have different data needs, and Braze is flexible enough to allow us to utilize different data integrations that best suit each market. Finally, the use of segmentation and personalization have really allowed us to make our communications the most relevant for the customer.

Segmentation has been key, something we did not have access to with our previous provider.

Although we have not fully rolled out any use of PUSH or SMS, this is something we have wanted to do for a while as a team. The decision to move to Braze hinged a fair bit on the cross-channel functionality to build journeys, so when we can finally utilize this to its fullest, I'm sure we will see improvements.

Cross-channel functionality has helped my team run more complex and targeted campaigns for retention and conversion, which has had an immediate and long term positive impact on growth and reduced churn rates for our subscription services. Overall we require less time to execute and even less time to iterate on and optimize campaigns during their run time or to enhance them and rerun them thereafter. Everything regarding CRM and in-app campaigning has become more efficient.

Cross channel functionality has had the greatest impact for our business.

Cross-integration functionality is something we're currently looking into, as we're looking to track customers between our web and mobile app journeys. Having looked at its potential within Braze, though, we believe this should have a massive impact on our company. Likewise, the analytical side of it is obvious with the ability to do things such as A/Bs to get data-driven decisions.

Braze's solutions have massively increased productivity on the CRM team. It's made it so quick and easy to create audiences and campaigns. It also makes it easy to collect data through APIs and SDKs.

Segmentation has allowed us to filter messaging based on certain demographics and audience behaviors. We have yet to use AI-based tools to propel our CRM yet.

It is easy to create complex multi-channel drip campaigns within the platform. Their built-in AI copy writing assistant is a nice to have feature. The other feature I often use is Intelligent Timing - Use Intelligent Timing to deliver your message to each user when Braze determines that user is most likely to engage (open or click), referred to as their optimal send time. This makes it easier for you to check that you’re messaging your users at their preferred time, which can lead to higher engagement.

Braze was great for segmentation and made it easy to do so. Sending multi-step emails was also fairly seamless.