good tool
November 25, 2024

good tool

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

we use Braze to reach our users through email, IAM and push notifications. we use them to engage with users and offer promotions to drive conversions

Pros

  • ability to target users and trigger messages such as email, IAM and push

Cons

  • visualisation of the live campaign in Braze is difficult for a stakeholder user
  • it gives us the ability to quickly validate specific offers or to drive attention of the users to something specific, which then can be built with higher quality as part of the product flow once validated
as a stakeholder, its sometimes difficult to visualize the overall campaign, who its targeting and what the sample of the message looks like
its fast to reach users with different types of offers so we can quickly test and find the optimal offering

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

we use Braze to reach users through different channels such as email, IAM and push notifications. it's been effective at doing basic targeting and doing promotional offers.

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