Item: Braze
Rating: 8
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

Braze is a great tool to build a wide suite of customizable communications to your audience! We use Braze to send emails and texts, while also integrating with our app to send push notification, slide up banners, and manage customer segmentation.

Pros and Cons

Pros

Email Template Creation
Push Notification
Segmentation of Users

Cons

An autosave feature is a must in campaign editing
Allowing multiple users to live edit a single campaign

Return on Investment

User conversion
Segmented Marketing

Usability

It's easy to use, I just wish there was auto save and the ability to live edit with multiple users (or see when another user is in the same campaign).

Customer Impact

We predominantly use the user segmentation to better cater our marketing to our various audiences.

Alternatives Considered

Intuit Mailchimp

Better user segmentation and conversion data. Better integration with our tech stack.

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Likelihood to Recommend

Ease of template creation and user segmentation

Comments

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Great integration and user friendly template creation