Braze is a first-in-class deployment platform and we're here to stay!
December 07, 2024

Braze is a first-in-class deployment platform and we're here to stay!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze as our ESP to deploy emails, push notifications, in-app messages, and SMS to millions of DTC customers. Braze enables us to segment our customer base, personalize messaging, and deploy millions of sophisticated multi-channel communications weekly. We especially love how user-friendly the Braze UI is and how frequently they launch new features. Our consumer marketing team genuinely enjoys working in Braze daily.

Pros

  • Flexible multi-channel campaign setup, whether for one-off sends or customer journeys. We have a lot of different ways we can control the setup of any individual campaign, enabling sophisticated use cases.
  • User-friendly UI makes it enjoyable for the teams working on the platform daily.
  • Good customer segmentation abilities are essential, especially if you're fully utilizing some of Braze's key features, such as native purchase events and catalogs.

Cons

  • More sophisticated customer segmentation—more akin to a CPD—would be useful. Some things that are harder in Braze are attribute calculations (a new attribute calculated based on values of other independent attributes) and detailed purchase history lookback for nuanced segmentation.
  • Reporting. We generally don't use Braze's out-of-the-box reporting because it's a little bit clunky.
  • Better, more precise deliverability monitoring and reporting.
  • Clear connection to driving orders/revenue through driving click-through rates across channels.
  • Launching SMS, an incremental value-add channel for us.
  • All outbound marketing channels are under one roof, which creates both cost & labor efficiency.
Braze has an excellent UI. A few areas could stand for some improvement (mostly in the realm of reporting and search within the platform), but overall, it's very user-friendly and has key 3P integrations, such as with Shopify.
Because we are integrated with both Braze and a CDP, we haven't been able to take advantage of some of the AI-based solutions that Braze offers as much—but we are actively looking at ways to do more, such as canvas, personalized paths, prediction suite, etc. As small as it may sound, Braze's AI copywriter assistant has come in handy more than a few times, and knowing that it can now ingest brand guidelines is exciting.
Braze is a much stronger deployment platform than Optimove (i.e., Optimail, Optimobile, Optitext). While Klaviyo may be deemed the "preferred" integration with Shopify, we feel confident that Braze will work perfectly well and will continue to enhance its integration with Shopify. It'd never be worth the pain of an ESP migration to move away from Braze for maybe only a few better features with Klaviyo.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

It's a first-in-class deployment multi-channel platform and is constantly being developed with new features. We can accomplish nearly all of our goals with what Braze has to offer, and it's also an enjoyable UI for our teams. The Account Exec and Customer Success Manager we have are very engaged with us, which has enabled us to push the envelope farther and farther with how much value we extract from Braze.

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