Item: Braze
Rating: 8
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

We use Braze for our CRM management. We particularly use the Braze to send newsletters, push notifications and in-app messages to our user base. We also gather data about customer interactions and use them to refine our messaging. Essentially, Braze is used to notify our user base of new releases, offers and updates.

Pros and Cons

Pros

Cross-channel campaign management
Real-time personalization
Robust analytics reporting

Cons

Ease of use and onboarding
Pricing and scalability
Custom data reporting features

Return on Investment

Cohesive Customer Experience
Improved Customer Engagement
Reduced Churn

Usability

It took me a very short time to get a good understanding of Braze. For a new user, the training materials provided by Braze are sufficient to build a workable understanding of the platform.

Customer Impact

Braze's segmentation and cross-channel functionality has enabled my organization to streamline its CRM processes and confine them to just one platform, reducing the number of resources required to conduct operational activities on a day-to-day basis. By integrating data from several sources, Braze can track real-time data and can be used to deliver more accurate results.

Key Insights

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Likelihood to Recommend

A streaming service could leverage Braze to identify users at risk of canceling their subscriptions and send targeted messages offering incentives to stay, such as discounts or highlighting new content tailored to their viewing history. Braze's segmentation and predictive analytics would be crucial here.

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