Braze Review
January 10, 2025
Braze Review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
- Being in the QSR industry, we use Braze as a CRM tool to build consistent and meaningful interactions with our customers
- Marketing automations to build 7 foundational journeys has proven to drive higher conversion rates
- Welcome, Post Purchase, Winback, App download, Cart Abandon, in-life comms, Birthday are 7 foundational journeys and use cases
- Marketing automations to build 7 foundational journeys has proven to drive higher conversion rates
- Welcome, Post Purchase, Winback, App download, Cart Abandon, in-life comms, Birthday are 7 foundational journeys and use cases
Pros
- User interface is simple and intuitive
- Testing functionality
- BrazeAI
Cons
- AI-driven insights
- Our Partnership
- Analytics and reporting
- Increased Conversion Rates
- Incremental transactions
I haven’t used much of AI capabilities except for the copywriting assistant. It seems pretty handy. Image generation is off brand and doesn’t work as well.
Salesforce is better at AI-driven insights with Einstein-powered models, generating optimal email/push frequency, copy insights etc. MoEngage is much cheaper than Braze. Emarsys is on par to Braze with a simple, intuitive interface.
Do you think Braze delivers good value for the price?
Not sure
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
No
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes
Comments
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