Great product!
January 31, 2025

Great product!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

Braze has allowed us to customize our analytics to target specific audiences to interact with our app and product. The seamless UI has been easy to navigate and if we have issues, the help or documentation provided is also easy to understand. The results we have had so far has provided us a clear understanding of what our users are consuming from our brand. The various tools provided by Braze is great!

Pros

  • Segmentation
  • Analytics
  • Targeting

Cons

  • Moving from the old UI to beta
  • The sub tabs in each UI section
  • The bottom results overview needs to be a little cleaner
  • Cannot tell the conversion rates very accurate
  • Results were unexpected to our testing
  • Cross reference to other 3rd party vendors
Easy to navigate
It has helped significantly on segmentation analysis

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Braze is suitable for marketing and targeting purposes

Comments

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