Relatively new user to Braze who switched over from Audience Republic
February 04, 2025

Relatively new user to Braze who switched over from Audience Republic

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We are a marketing and events company – we use Braze to communicate announcements, offers and general touring news with our database of over a million. One of the most important offerings that Braze has is advanced segmentation and the ability to automate our campaigns. This is highly important in audience retention and ensuring we are only reaching customers with information that is of interest to them.

Pros

  • Segmention
  • Automation
  • The ability to have flexible templates

Cons

  • Uploading new data is more difficult than other platforms
  • More in-depth audience insights in reporting
  • Overall, a positive on ROI and return customers
  • A better product that costs less than other platforms (Mailchimp, Audience Republic)
  • Engagement has risen with automation options
I don't find Braze particularly hard to use, but some of the functions (uploading and segmenting data for example) are more complicated than other platforms. I have 15 years of experience doing this so it's fine for me, but I believe juniors would struggle using the platform. I don't feel comfortable offloading my work on Braze to others in the team.
To be honest, other than segmentation and automation, Braze doesn't offer much more than other similar platforms – but these two factors alone were the convincing factor that made me choose to move to Braze. It works significantly well for companies that have a very large and broad interest database, but for smaller companies it may not be worth the hassle and complication.
Braze offers a better service for the type of needs my company has. I was skeptical as it is also a lot cheaper than the other platforms that I have used in the past – but have not found any issues or hindrances to my work. Overall, our ROI is much, much higher using Braze.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

In our company we cover a very broad range of events – from club shows to stadiums and arenas. We also cater to all genres on the musical spectrum – pop, rock, ambient, classical and everything in-between. Plus, comedy and speaker events alongside sporting events. Braze is well-suited with the ability to create segments to ensure we are only targeting customers with information they are interested in.

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