Item: Braze
Rating: 10
Author: Verified User

Overall Satisfaction with Braze

Use Cases and Deployment Scope

we use Braze for marketing to our existing members and to drive repeat behavior and retention

Pros and Cons

Pros

customer journeys
email, sms, push
drag & drop email creation

Cons

understanding why campaigns/canvases don't send
troubleshooting setup/qa/test sending groups
better landing page drag & drop designs

Return on Investment

decreased costs for creative and design resources
reduced dependency on paid media/channels
increased frequency for existing customers, increasing LTV

I was able to self-teach so it's easy enough but it has a lot of features that we still haven't tapped into and some of the specific nuances of setting up canvases, segments, extensions, etc require a learning curve and reading documentation

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

Likelihood to Recommend

Braze is really well suited for coordinating communications with existing customers and across variety of channels. it's useful to marketers and those with not as many creative resources available. it's less appropriate if you don't have a large user base and/or don't have it integrated across touchpoints (web, apps, etc).

Comments

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Braze for Driving Repeat Business