Braze Review.
April 30, 2025

Braze Review.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use it for communication with our users. It provides a communication channel for us to offer an app product. Scope encompasses everything from marketing to transactional messages, including email, SMS, and more.

Pros

  • Sending push notifications.
  • Sending In App Messages.
  • Sending emails.

Cons

  • Complex platform.
  • Complex way of setting up different campaigns.
  • Perhaps cost? I know it's not cheap.
  • Better Engagement & Conversion.
  • Improved Customer Retention & Reduced Churn.
  • Learning Curve for Non-Technical Users.
It is not the most user-friendly tool for a nontechnical user like myself. I have tried using other similar products in the past, and in this regard, they were better.
Cross-channel functionality is excellent; you can target users through different channels depending on what makes the most sense. Real-time data streaming and integration are great because they allow you to understand the results of your campaigns quickly and accurately.
  • Intercom
I don't remember the names, but we used at least two others before we switched to Braze, and they were all inferior.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Intercom, Slack
Well-suited for any digital product or app that requires communication channels with its customers. If you need push notifications, in-app messages (IAMs), email, or SMS, Braze is your company. It's less appropriate in a company with more basic needs, such as an e-commerce business, for example.

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