Marketer Friendly UI for customer engagement.
October 16, 2025

Marketer Friendly UI for customer engagement.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

Braze is a one-stop platform for us to engage our customers on different channels at the right place and time. It helps us orchestrate our campaigns with the marketer-friendly UI, which increases the efficiency of teams.

Pros

  • Marketer friendly UI for orchestration.
  • Good repository of documentation for learning.
  • Multiple channels and integrations available.

Cons

  • I've seen teammates lose their work because the save button is not on the message edit page or other editing pages. Perhaps a button to consider instead of "done".
  • Reduced costs from the time required to create campaigns.
In general, the UI is easy to use, but with the many advancements and new features, it might get confusing for new users. Having the little info pop up helps.
An intelligent channel is helpful in serving a better customer experience. Not many AI features have been used.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze is well-suited if the company has sufficient and quality data and infrastructure to personalise customer engagement. For companies that lack IT support, it might be challenging to get innovative use cases up and running.

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