Braze is easy to navigate and to use
January 09, 2026

Braze is easy to navigate and to use

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

Braze is used for campaign management in order to either engage users or convert them in case they are operating on a free offer. This is in the scope of a music streaming service, leveraging musical recommendation and a variety of features through these campaigns.

Pros

  • Segmentation of users.
  • Integration of custom attributes
  • Ease of campaign set-up.
  • AB testing and complex journeys.

Cons

  • AI-generated feedback or support.
  • Increase engagement from users.
  • A strong CVR when it comes to users converting to a paying offer.
Overall, Braze has been very simple to operate. This is the case for more experienced CRM professionals but also for junior profiles discovering the tool and the CRM industry as a whole.
Braze features are integral to the formatting of our campaigns at the moment, which includes segmentation for example but also every tool available in the actual set-up of journeys (decision splits, audience paths etc.).

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

As of right now, for testing, reporting and ease of set-up for either campaigns or more complex canvases, Braze is very well suited. This is less the case if the user has specific expectations when it comes to AI support (content generation for example).

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