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World Class Marketing Platform
November 13, 2019

World Class Marketing Platform

Jackson Yomogida | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze (formerly Appboy)

[It's being used for] All marketing communications across email, push, in-app messages, and SMS texts.

It is being used by the marketing department. It allows us to target retention, education, up-sell opportunities, and compliance communications.
  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
  • Mobile experience for the Braze dashboard
  • Simplification of liquid logic for non-technical users
  • Improvement to reporting metrics with detailed graphs. Creating something in the dashboard would save us the resources spent on hiring analytics managers and piping the data to Tableau.
  • Retention
  • Compliance/Regulatory
Braze takes the cake across the board when building out a top-tier marketing stack.
We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

The Braze product is honestly best in class when it comes to creating a personalized experience for your users. The area that really sets them apart is the team that comes with it. I've never received the level of direct support from any other company like I have with this team. Having access to customer success managers and access to other marketers within the Braze community has made the difference when building out and scaling my team as well.