World Class Marketing Platform
November 13, 2019
World Class Marketing Platform
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze (formerly Appboy)
[It's being used for] All marketing communications across email, push, in-app messages, and SMS texts.
It is being used by the marketing department. It allows us to target retention, education, up-sell opportunities, and compliance communications.
It is being used by the marketing department. It allows us to target retention, education, up-sell opportunities, and compliance communications.
Pros
- Personalized customer journey
- Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
- The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
- The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Cons
- Mobile experience for the Braze dashboard
- Simplification of liquid logic for non-technical users
- Improvement to reporting metrics with detailed graphs. Creating something in the dashboard would save us the resources spent on hiring analytics managers and piping the data to Tableau.
- Retention
- Compliance/Regulatory
Braze takes the cake across the board when building out a top-tier marketing stack.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
Yes
Would you buy Braze again?
Yes
Comments
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