Braze a powerful platform with the right type of understanding
November 13, 2019

Braze a powerful platform with the right type of understanding

Mark McRae | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze (formerly Appboy)

Braze is a tool that had integrated nicely with our products, furthermore it has opened up several possibilities for actively engaging with our users. I would highly recommend Braze as a fully integratable actionable platform, that respects users' time and situation.


  • Great ability to customize
  • Powerful across all channels
  • User friendly and modern


  • Braze could offer more tier based cost effective solutions for users who only integrate minimally.
  • I think the the ability to understand how users patterns can be utilized is powerful but could be made more robust yet usable.
  • Reporting without exporting to a CSV perhaps a more cloud-based reporting option.
  • Customer Retention
  • User engagement
  • Ability to communicate with our users
Well without naming any competitors specifically, Braze seems to be the champ of push and user ability. It is a real swoosh in the game!
Braze support is great from account perspective, perhaps more robust tech support and the fire brand forum will help .

Do you think Braze delivers good value for the price?


Are you happy with Braze's feature set?


Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?


Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.


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