BrightEdge, perfect Catch for any Neoteric Company.
Updated February 25, 2015

BrightEdge, perfect Catch for any Neoteric Company.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

current version

Modules Used

  • I use pretty much all the modules that BrightEdge has to offer.

Overall Satisfaction with BrightEdge

BrightEdge is being used by the Web Department only. It is used by US & Int'l Web Managers. All participants are getting trained to use BrightEdge and BrightEdge has a representative coming over every other week for training on various subject with BrightEdge. I have weekly meetings with BrightEdge rep. to continually improve BrightEdge experiences and train web managers in SEO and pro-actively prepare them for future development of social media, mobile and semantic content.

Pros

  • When I ask them for some ways of setup up metrics, my BrightEdge rep. always interprets properly and has solutions.
  • BrightEdge proactively setups upcoming trends that helps customers to continue measure SEO success. For example they setup the Google Webmaster access and now we are working on integrate Adobe SiteCatalyst to setup Page Group in BrightEdge.
  • Our BrightEdge rep. and IT is always available for any questions we may have. They are open to the broad team when questions come up.

Cons

  • The dashboard doesn't expand full width of the screen, it is actually annoying.
  • It would be great an easier way to get a report for all region ones instead of running each individual.
  • Run a report for all competitors at adhoc.
  • VMware doesn't seem they haven't taken too much advantage of the product. This is one of the reason I am trying to have our team to take advantage of it. It is a challenging task as it seems Web Managers are incredible busy and unfortunately they haven't realized the importance of SEO and metrics.
  • BrightEdge is a bit expensive that is the down site.
  • BrightEdge is a great company overall as they have a lot of support for their customers.
The other competitor is probably Conductor and they have an impressive platform, however, it seems to me that it would take a lot of time to get up to speed with the product. BrightEdge and Conductor platform to run well would need a full time resource to retrieve the benefits of each platform.
I have never used any other product such as SpyFu etc. I have used Screaming Frog but this software but it is used more to audit your website.
Metrics would be a big component and BrightEdge does deliver on that and the dashboard is easy to get setup. It has a variety preset reports and has a lot of various options. I like their preset reports it is very easy to create various reports. Flexibility on doing competitive analysis and understanding valuable keyword phrase research with their DataCube

Using BrightEdge

VMware already has invested a lot of time and efforts into setting up the software and overall we very happy with BrightEdge customer service and forward thinking.

Using BrightEdge

BrightEdge has many advantages and is very accommodating to customer's needs. BrightEdge reps pay attention to needs and help you get the right solution.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • identifying recommendation for each pages
  • review competitors keywords and keyword phrases
  • understand the ranking of the pages
  • The data cube is a helpful tool
  • because of the competitor keywords and keyword phrases are all of the keywords the competitor has, it would be great to categorize them
  • URLs have to be exact and can't be various types

Comments

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