Brightedge's Competitive Advantage
Updated February 04, 2015

Brightedge's Competitive Advantage

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightEdge

Brightedge is used differently throughout our organization depending on the department. The Search Marketing team uses Brightedge to analyze our site against it's competition and to provide recommendations on how to improve the SEO of our sites based on where we are lacking when compared to our comp set. It provides many reporting features that allows us to easily review data and analyze the site's performance. Other client facing departments may use Brightedge specifically for the reporting features, to clearly deliver data to our clients. It makes our job easier by creating customized reports that are clean and easy to follow, that can be exported and emailed as needed.
  • Brightedge is a tool that assists with our analysis of sites. It saves several hours of research time that we can now put towards other areas. It brings the insight directly to us without us have to search for it. If I didn't have Brightedge to use, I would be doing this analysis on a more manual level, by searching for our competitors in Google and taking a deeper look into their source code and on page elements.
  • It is a great tool for link building. Offers info on what high quality links a site has, and suggestions for new link opportunities based on your competition. This also helps save research time as it pulls the information for you.
  • I love the dashboard reporting features. It give a clear snapshot of how your site is ranking and performing. The entire dashboard can easily be exported to a pdf to send out.
  • Since we do use Brightedge for Link Building, there are ways this could be improved to further save more time. When looking at opportunities, it will show links that other sites in your comp set have that you don't have. This currently shows page specific details. This does help you find some niche pages on a site, but I would also like to know if we are already on that domain at all. So a domain level report as well as the url specific report would be helpful.
  • Because of the competitive insight and time saved in research, I would say Brightedge helps us to rank faster for terms so we know right away where we are lacking against our competition.
  • The reporting options in Brightedge allow for easier communication within our departments and with our clients. Being able to clearly communicate data and progress with a client is huge.
  • SEOmoz,RavenTools
Brightedge is more advanced than its own competition. I use them because they are constantly making updates to stay on top of industry trends, this capability is a huge benefit. Also, when we have brought suggestions to them, they work them in to make our jobs easier. I would choose Brightedge when comparing similar programs for these reasons.
Brightedge is best for high competitive markets with high search volume. If you are already ranking #1 for all of your managed terms, Brightedge may not be as useful. But even so, you could always use it for its data and reporting features, the recommendations just wouldn't apply as much.

Using BrightEdge

10 - Mostly the SEO analysts use the tool, but account managers are using the advanced reporting as well to better prepare for client reviews and such.
Our clients love it, and the insight offered in Brightedge makes our process more efficient. As a company we have used this product for over 2 years now and will continue to do so.