Great tool for search marketers
Updated February 25, 2015

Great tool for search marketers

Sharon Conner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightEdge

We use BrightEdge to monitor and enhance our Search Marketing strategy. We use it to monitor keywords, pages, technical seo errors, and keep abreast of what our competitors are doing on the online space.
  • We love the competitor monitoring that BrightEdge provides. We like being able to keep an eye on what our competitors are doing.
  • We find the Site Audit tool to be extremely helpful as we recently redesigned all four of our websites.
  • Being able to track revenue and goals at page group level is very helpful.
  • Being able to track classic vs blended rank, as well as tablet and smartphone rank is very useful.
  • The continued addition of local engine ranking around the world is helpful for local SEOs.
  • Would like to see dashboards more customizable, especially for Enterprise level businesses with multiple brands.
  • Dashboards can be slow to load.
  • Using BrightEdge gave us a better understanding of our ranking on branded vs non-branded terms.
  • It provides insight as to what our competitors are doing and helps us to stay abreast of any new competitors ranking on similar keywords.
I've also evaluated Moz Analytics, which is an outstanding lower cost tool which would be useful for businesses with limited budgets in SEO. BrightEdge offers many features that stay relevant in a secure search environment.
BrightEdge is well suited for mid-to large businesses.

Using BrightEdge

Easy to use, great reporting, competitor monitoring, recommendations to enhance seo, ability to send and track tasks with team members.