Item: BrightEdge
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

BirghtEdge is used by our SEM department as well as our client account managers for hotels and resorts.

Pros and Cons

Reporting - seamless pull reports out of the system
Keyword Research
Recommendations for SEO / Content strategy

Expensive
Time Consuming
Lot of Products within the Suite

Return on Investment

Analytic reporting made easy
Pivoting available with additional strategies to identify gaps
Allows us to manage multiple clients simultaneously

BrightEdge has been around longer and you can be trained/certified within the scope of work plus very large companies trust BrightEdge. SEMRush does a lot of the same tasks but has a little less content.

Other Software Used

Adobe Analytics, Optimizely, SpyFu

Likelihood to Recommend

Great as an agency to use the tools and easily onboard new team members to get up to date on accounts. BrightEdge certifications are also helpful for team members to become more knowledgeable - takes a lot of time though.

BrightEdge - Great for Agencies or multiple clients!

Overall Satisfaction with BrightEdge

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Other Software Used

Likelihood to Recommend

BrightEdge Feature Ratings