Item: BrightEdge
Rating: 9
Author: Verified User

Overall Satisfaction with BrightEdge

Use Cases and Deployment Scope

I use BrightEdge in the Marketing organization at a large telecommunication company. The platform provides an intuitive interface to easily track SEO information, understand the user intent, and look at recommendations for SEO to improve organic visibility. I use the Content Research - Data Cube tool quite often to research specific keywords and do competitive analysis. I also use the dashboard to look at the fixes I can implement for quick wins. The platform integrates well with other tools.

Pros and Cons

Pros

Keyword Research.
Competitive Analysis.
Integrate with other tools.
Customized Dashboard.

Cons

Other tools provide backlink.

Return on Investment

The keyword analysis has helped us work toward a strategy that aligns with the marketing team.
The creative team can use the data from BrightEdge to create better content.

Key Insights

Do you think BrightEdge delivers good value for the price?

Yes

Are you happy with BrightEdge's feature set?

Yes

Did BrightEdge live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of BrightEdge go as expected?

I wasn't involved with the implementation phase

Would you buy BrightEdge again?

Yes

Other Software Used

Adobe Analytics, Google Search Console, Semrush

Likelihood to Recommend

Our Brightedge client success team provides great insights and recommendations on how to best use the tool. They have helped us capture keyword analysis for our marketing stakeholders to help build better content or modify existing content. This type of effort would have taken our internal team months to do.

BrightEdge Feature Ratings

Comments

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My First Year with BrightEdge