Effective platform for base tactics
March 08, 2018

Effective platform for base tactics

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We use bronto for all marketing email, and we use it across the whole organization. It primarily supports our e-commerce business for outbound marketing, transactional emails, etc.

Pros

  • Easy integration for transactional emails
  • Good segmentation
  • Overall basic reporting (open, click-through, etc.)

Cons

  • Dashboard load time, specifically unsubscribe
  • Personalization and customization is limited
  • Integration with social media and other ad platforms
  • Given lack of personalization, the bronto services we use have been ROI neutral. Could be better.
Not nearly as sophisticated for targeted email tactics
I think it's well suited for blast emails and transactional emails. If you are looking for more customized revenue driving personalization, it is not ideal.

Bronto Marketing Platform (discontinued) Feature Ratings

Email & Online Marketing
7.3
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
7
Mobile optimization
6
Email deliverability reporting
8
List management
9
Triggered drip sequences
8
Reporting & Analytics
5.0
Dashboards
2
Standard reports
8
Custom reports
5
Pre-Send Testing ()
Not Rated

Comments

  • Jennifer Stone | TrustRadius Reviewer
    Jennifer Stone
    (Vendor Representative) commented 8 years ago
    Thanks so much for taking the time to review Bronto. We can help answer any questions to help you create more relevant emails inside the BMP, please reach out to your AM. Did you know you can apply your own business rules in Recommendations Premium to build personalized product recommendations? You can learn how easy it is to put those recommendations into your email messages in this blog post: http://ora.cl/iP6V5

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