Bronto is a big upgrade from our previous ESP
July 31, 2018
Bronto is a big upgrade from our previous ESP
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bronto Marketing Platform
We use Bronto to create and send transactional emails and marketing emails for our company. Our marketing department handles the marketing emails and our web and ecom teams handle the transactional emails. Bronto has made it very easy for us to manage all of these emails in one tool and schedule batches of emails to send.
- Bronto allows us to very easily manage the dozens of transactional emails that our company sends every day.
- Having all the email templates in one place makes it very easy to make a change that can affect all the different emails that need to reflect the change.
- We are able to schedule batches of emails to send to our customers so we do not have to manually do this. This also helps us avoid the spam folder.
- We ended up designing all of our emails on our own because of the limitations that Bronto had in regards to design.
- We had some problems with the initial import of our contact list. The customer service team was helpful in getting this solved, but we have since had issues with our contact list.
- Along these lines, while the customer service team was able to help us, they were not incredibly quick to get back to us and keep us updated on progress being made.
- Our open rates have dramatically increased versus our previous ESP
- Our deliverability has also dramatically increased versus our previous ESP
- Because of the increase in deliverability and open rates, our conversion from our marketing and transactional emails has also increased.
We previously used Mail Chimp to manage our emails. Bronto was much more suited for a larger company such as ours. We grew significantly since we started using Mail Chimp. We needed an email service provider that could handle our larger customer base and the email demands that come with that.