Scrappy Marketer Doing Scrappy Things
July 31, 2018

Scrappy Marketer Doing Scrappy Things

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

[It's being used] For outbound marketing efforts in the digital marketing department. It helps us to build loyalty and engagement with our consumers via segmented marketing initiatives.

Pros

  • Analytics
  • Consumer segmented emails
  • A/B testing
  • Scheduling emails

Cons

  • Do not have any examples at the moment
  • We have seen double digit lifts in acquisition and engagement.
  • We have seen single-digit lifts in email revenue conversion.
They stack up relatively the same. We selected Bronto based on cost and service.
The platform is well suited for managing email lists, A/B testing emails, email approval workflows and scheduling emails. I can not think of a scenario where it is less appropriate.

Bronto Marketing Platform (discontinued) Feature Ratings

Email & Online Marketing
9.8
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Reporting & Analytics
9.3
Dashboards
9
Standard reports
10
Custom reports
9
Pre-Send Testing ()
Not Rated

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