Solid ESP for a growing company
September 21, 2018

Solid ESP for a growing company

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

Bronto is our primary ESP used to manage our B2B and B2C email marketing and transactional email for 30+ markets in 15 languages. We also used the sub-account functionality to extend the platform to our additional brands and partners.
  • User management setup is comprehensive as we have 80+ users with different roles and permissions.
  • The drag and drop visual editor is easy to use once the base templates are established.
  • The workflow automation visual editor is one of the best I've used from an ease of use perspective.
  • Edge cases for reporting can sometimes be difficult to handle. Finding a specific date a group of contacts was added to a list, for example.
  • A couple of elusive bugs remain that they've been unable to resolve. A few times a year a couple users will randomly lose list access permissions.
  • Support could respond faster, esp if it gets escalated to engineering.
  • Zapier integrations would be nice.
  • A/B testing every delivery as an easy best practice has helped lift KPIs 10%-20% in many cases.
  • Integrations with 3rd party lead generation has helped us grow our subscriber database by 6 figures annually.
We've found that the list management and automation functionality better suited our needs at the time of evaluation.
Well suited if you have internal or agency resources for email design - not really tailored for the client that needs a ready to go email editor. But once the templates are set, it's easy to roll.
Have lots of lists and unique rule scenarios - between field setup, segmentation, and workflow automation, it's solid.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports