The best social media management tool for ensuring that you always have something to post
January 06, 2020

The best social media management tool for ensuring that you always have something to post

Maddy Osman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

I use Buffer for scheduling social media - both for my own social channels and for those of clients. Buffer makes it possible to add new content to a "queue" so that I can make sure to send something out even if I don't add a specific date or time (though I can set daily posting times for a sense of control over posting).
  • Queue-based social content scheduling.
  • Useful analytics data for determining content strategy.
  • Reduce the gap between the cost of your lowest-paid plan and business plans with much-improved features.
  • Bring back insights about a social account's most impactful posting times.
2 - I use Buffer to add relevant articles to my queue as I see them and also have a contractor who helps me with scheduling content.
  • The lowest paid plan offers a lot of bang for the buck.
I've always found Hootsuite's user interface to be a bit clunky when compared to Buffer. I find myself troubleshooting issues more often on Hootsuite, as well. I think that you can connect more accounts and add more posts to Hootsuite at a time but have found Buffer's limits to be sufficient for my needs. Sprout Social starts at a much higher price than Buffer which is why I've never really considered paying for it over Buffer.
Buffer is a great tool for anyone who plans social media content — from individual freelancers to businesses, to agencies. If you have the budget, you can cover all of your social media marketing needs with just this one tool. Buffer's main strength is in scheduling but it also has expanded to offer useful functionality around analytics and customer service.

Buffer Feature Ratings

Content planning and scheduling
Content optimization
Workflow management
Not Rated
Campaign success analytics
Role-based user permissions & privileges
Mobile access