Item: Buffer
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Buffer is used by the marketing team and marketing volunteers. Buffer is used to schedule content in advance and improve the effectiveness of the social media work. We use it so schedule posts, analyse post success and report on social media in general.

Pros and Cons

Social Media Scheduling- It makes scheduling quick and easy saving time.
Social Media Analytics- Allows us the opportunity to view post and channel anaytics

Pricing
No Live Chat support

Users and Roles

3 - The marketing and fundraising department

Return on Investment

We are more easily able to report on the successes of our social media work and highlight areas that need improvement or analysis. Ie: We can see poorly performing posts.
Improved Social Media Workflow

Alternatives Considered

Agorapulse

Agorapulse is a great option but was too pricey for our nonprofit.

Other Software Used

Capsule CRM, Wunderlist

Likelihood to Recommend

Buffer is well suited for smaller businesses or businesses with only one brand. It beats its competitors on price as it has a really affordable starter package. However, I would recommend Agorapulse to agencies or businesses with lots of brands or profiles as it has more extensive analytics and community management. Buffer offers a 50% discount to nonprofits which is very affordable. It is therefore a great option for nonprofits.

Great option for small to medium businesses

Overall Satisfaction with Buffer