Item: Business Wire
Rating: 9
Author: Nicole Iannucci

Overall Satisfaction with Business Wire

Use Cases and Deployment Scope

My entire firm uses business wire on behalf of many of our clients to send out and track news releases. We have had some minor issues with timing of releases and errors in content, but nothing that was not fixed within a few hours.

Pros and Cons

Pros

Customer service is terrific - very responsive and willing to help problem solve on numerous occasions
Teaching - staff has done a great job of informing my employees of new services or features that we can utilize for our clients

Cons

Online - website and user interface could definitely use some upgrading
Would love to see some additional tools offered for analytic purposes

Return on Investment

Helps with our offerings to larger clients, can't really say it's had much of an impact on ROI to date

Alternatives Considered

Marketwired

Marketwired has better analytic features and reports

Other Software Used

Meltwater Media Intelligence Platform, Meltwater Buzz Unpublished, Cision PR Software

Likelihood to Recommend

Business wire is well suited to blast out news for many of our larger clients who are trying to hit far reaching media targets or otherwise blanket the media with their particular news of the day.

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