Item: BuzzSumo
Rating: 6
Author: Verified User

Overall Satisfaction with BuzzSumo

Use Cases and Deployment Scope

We have used BuzzSumo for content inspiration and for audience research to help us plan our [editorial] calendar.

Pros and Cons

Pros

Content Research
Identifying Trends
Facebook content analysis

Cons

Analyzing your own conten
Identifying questions about your own company
Looking at emerging networks like TikTok or Snapchat

Return on Investment

Easy to identify trending topics and influencers related to your business
Great way to help build your editorial calendar
Finding Backlinks to identify where your website is being mentioned

Alternatives Considered

Hootsuite and Funnel.io

Hootsuite is lacking in some of the features available to help plan your content strategy which Buzzsumo helps to fill in the gaps.

Key Insights

Do you think BuzzSumo delivers good value for the price?

Not sure

Are you happy with BuzzSumo's feature set?

Yes

Did BuzzSumo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of BuzzSumo go as expected?

Yes

Would you buy BuzzSumo again?

Yes

Other Software Used

Hootsuite Insights (formerly ubervu), Hootsuite Impact, Hootsuite Amplify

Likelihood to Recommend

A lot of the features would be possible to do on your own outside of Buzzsumo, however BuzzSumo makes it much easier to do.

Comments

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Buzzsumo - a great way to plan our your social content calendar