Hootsuite Insights

Hootsuite Insights
Formerly uberVu

Score 8.6 out of 10
Hootsuite Insights

Overview

What is Hootsuite Insights?

Hootsuite Insights (formerly uberVU) shows businesses what they need to know in real time. Hootsuite Insights analyzes big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends.
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Recent Reviews

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Pricing

View all pricing

Basic

$49

Cloud
per month

Essential

$99

Cloud
per month

Advanced

$199

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.mentionlytics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,000 per month
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Product Details

What is Hootsuite Insights?

Hootsuite Insights (formerly uberVU) shows businesses what they need to know in real time. Hootsuite Insights analyzes big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends.

Hootsuite Insights Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hootsuite Insights (formerly uberVU) shows businesses what they need to know in real time. Hootsuite Insights analyzes big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends.

Hootsuite Insights starts at $1000.

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Comparisons

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Reviews

(1-2 of 2)
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Score 10 out of 10
Vetted Review
Verified User
  • This software did everything we needed it to do.
  • We used a custom plan, and it allowed to apply our own branding to reports and interface.
  • We could have unlimited mentions which was great (most other solutions I evaluated had certain number of mentions (or results) included, and they charged for anything extra.
  • The reports were great and these were something we could easily download and send around - no additional formatting was required.
  • The real-time alerts included specific posts, plus daily/weekly summaries were helpful to get the overview of industry buzz in social media. Those real-time alerts were one of the most important reasons we got the tool (they aren't call "real-time" in the interface, we had to set it for "every 15 minutes", I believe, which is as close to real time as we needed).
  • Collaboration features were neat and alerts worked great for that as well. Some posts could be assigned to other users and they would get an alert when they needed to act on it.
  • Loved to be able to get the stats on "reach" for a specific post or tweet, even though these were estimates; engagements stats were detailed as well.
  • I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for).
They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range.
  • Oh the ever so important ROI question...
  • This software was designed to monitor our social media presence and respond to mentions, and we didn't use it to actually track ROI. But the fact that we were able to react to people's mentions of our brand was important, especially for support-related questions.
  • We were able to increase efficiency of our employees monitoring, posting and responding to mentions, so the ROI in this case could be translated to saved man hours - if taken this way it was definitely positive. However this would have been the ROI of any solution of that kind, regardless of the vendor.
Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs.
Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.
5
We just had users on the marketing team, but the interface allowed to forward postings when necessary, to any email address.
1
Online marketing manager or marketing programs.
  • Multiple uses:
  • Support: Monitoring social media mentions for multiple brands, and responding to urgent requests quickly
  • Social media presence: posting across multiple networks (Facebook, Twitter), including scheduled postings across multiple accounts as well
  • Monitoring trends to help identify new keywords and buzz words
  • Watching engagement to company postings on multiple networks
I am no longer with the company I used it for, but I know they are still using it.
We switched from Jive (formerly Filtrbox)
  • Implemented in-house
This is a SAAS platform so no implementation was necessary.
Not applicable since it is SAAS - all we needed was to sign up, which was easy.
  • Online training
I got the training while I was evaluating and in the trial period. Then I trained the others myself.
No
Support was included.
All the users found the product intuitive and easy to use.
A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.
We signed up for the company's custom plan which was their top-level plan at the time, and it already included everything we needed. I believe it was a month-to-month commitment with 30 day cancellation notice.
October 12, 2013

Intern review

Katherine Pena | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Easy to see what people are saying on social media about clients.
  • Creates reports that can be limited to certain time frames.
  • Able to see the reach of users so you can breakdown by influencers.
  • The lists on the side bar are hard to keep track of if you have a lot of clients.
  • Easier to handle crisis.
  • Ability to find out statistics to quantify and qualify what you're doing for customers.
I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly.
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