Item: Canto
Rating: 10
Author: Kacey Carpenter

Overall Satisfaction with Canto

Use Cases and Deployment Scope

Canto is used by the [...] across the national organization and Chapters to manage digital assets for publishing photos, images, and other creative assets for collaboration, to maintain copyrights, and digital communications.

Pros and Cons

Pros

Library for digital assets
Ensure usage and copyrights are managed correctly
Support collaboration for digital engagement and communications

Cons

Integration with Marketing Cloud

Most Important Features

Organizing and cataloguing digital assets
Protecting brand and copyright
Distributing and scaling collaboration

Return on Investment

Reduced copyright infringement risks and costs
Increased collaboration and sharing of digital assets
Improved quality of digital assets

Alternatives Considered

Canva

Canto provides a more powerful directory and database to support the process for input and sharing of assets.

Key Insights

Do you think Canto delivers good value for the price?

Yes

Are you happy with Canto's feature set?

Yes

Did Canto live up to sales and marketing promises?

Yes

Did implementation of Canto go as expected?

Yes

Would you buy Canto again?

Yes

Other Software Used

Canva, Airtable, HubSpot CRM

Likelihood to Recommend

I think Canto is very well suited to small, medium, and large organizations with the need for collecting and managing digital assets to scale. In my experience, it is a very powerful tool that requires training, onboarding and support depending on the experience of the user community and use case.

Canto Feature Ratings

Comments

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