Canto Digital Asset Management
September 12, 2023
Canto Digital Asset Management
Score 8 out of 10
Vetted Review
Verified User
Software Version
Cumulus (legacy product)
Overall Satisfaction with Canto
We use Canto to house and organize our digital assets. We purchased Canto to streamline our marketing processes. Canto allows employees to take responsibility for locating, downloading, and/or sharing of our digital assets and templates. It reduces the need for employees to disrupt the marketing team to request assets and templates, allowing the marketing team to focus on more important tasks. It has increased our marketing efficiency and reduced our time to go to market. We also use the portal feature to share assets with outside organizations that do not need to be password protected. We have also taken advantage of the guidelines feature to share our branding to ensure consistency across the company.
- Organization of digital assets
- Search features and functionality
- Portals and style guides
- Visual thumbnails to see assets
- Not allowing you to upload images for thumbnails, some previews/thumbnails don't show up depending on file type so you can't see what it is without downloading it.
- The organization of assets in the portal isn't as user-friendly as the main library. It can be difficult to find something once they enter the portal.
- It would be nice to have more customization features and functionality in the style guidelines, it's very basic and doesn't look as professional as the main library.
- Digital asset management with several levels of hierarchy and organization available.
- Search feature and functionality, lots of filters to quickly find exactly what you are looking for instead of weeding through 1000+ assets.
- Visual previews so you can see what you are downloading or if you are downloading the correct file.
- Improved brand consistency.
- Faster go-to-market.
- Ease of sharing assets.
- Reduces the marketing teams workload.
- Provides a centralized repository of global assets for offices around the world.
- Allows marketing to maintain control over what assets are available and to whom.
- Capterra, Bynder, Adobe Workfront, Microsoft SharePoint and Dropbox
After researching and demoing several DAMs, we landed on Canto for several reasons: the price was lower than most of it's competitors, it integrated with our create workflow solution, and it had a simple and user-friendly interface, which was browser-based and required no software installation. The visual-based interface was very important because of the large number of assets available. It was important to see what it was you were looking for before having to download it. Other solutions did not have this feature so you had to download multiple files to find what you were looking for. The file/folder structure of Canto was crucial since we have thousands of assets to keep organized. The search and filter features allowed you to quickly and easily find exactly what you are looking for. We were also able to password-protect important assets, while utilizing the portal feature to share other assets that didn't require password protection with outside organizations. It also had a mobile app so you could use it anytime, anywhere.
Do you think Canto delivers good value for the price?
Yes
Are you happy with Canto's feature set?
Yes
Did Canto live up to sales and marketing promises?
Yes
Did implementation of Canto go as expected?
Yes
Would you buy Canto again?
Yes
Canto Feature Ratings
Using Canto
15 - Designers, copywriters, user experience design, sales reps, directors.
5 - Designers and content creators.
- Asset organization
- Ease of use
- Search capabilities
- Brand consistency
- Marketing portal
- Sharing of brand standards
- Template creation
- AI searches
Evaluating Canto and Competitors
Yes - SharePoint and Dropbox.
- Cloud Solutions
- Scalability
- Integration with Other Systems
- Ease of Use
I don't believe I would.
Canto Implementation
- Implemented in-house
Change management was minimal
- Not all users were available at the same time.
Canto Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No. I did not feel it was necessary. The solution is very user-friendly and I've had very little issues with it or the need to reach out for support.
Whenever there is an update they feel would benefit my company, they reach out immediately. The know their customers and their pain points and remain up-to-date with their success.
Using Canto
| Pros | Cons |
|---|---|
Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Organization of assets.
- Search functionality.
- Not being able to customize the thumbnails.
Yes, but I don't use it