Canto

Canto

Customer Verified
Top Rated
Score 8.6 out of 10
Top Rated
Canto

Overview

What is Canto?

Canto is a digital asset management (DAM) software. Per the vendor, this simple yet intuitive solution gives organizations a visual way to centralize, organize and share all their digital brand assets, empowering them to save valuable time and gain a...
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Recent Reviews

Canto review

7 out of 10
October 03, 2022
We use Canto to search and find pictures to make our reporting more lively and bring feeling to our recommendations. It is easy to use …
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How Canto Differs From Its Competitors

Canto DAM Solution

Canto has allowed us to keep all media assets in a central location to make it easy for others to view and get the assets needed for their specific project.
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Canto DAM Solution

Having all of our assets in one place is a time saver alone. We used to store them on a drive and have an incredible number of folders to sort through or try and search, which would take so much extra time. Once we had uploaded all our existing assets into Canto, the process to upload new assets …
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Canto DAM Solution

Canto has helped us to ensure that our brand has original images that we know will resonate with clients. I feel the tradeoff there is that we actually experience more difficulty finding images that were provided by our previous stock photo provider.
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Canto DAM Solution

Before we had images in several different locations; now, we are able to promote collaboration by keeping images in a centrally managed system. We can stay connected with external audiences and donors by using the portals to share images and branded assets after events. Canto has had a positive …
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Canto DAM Solution

Brand consistency? Please! I believe that the brand guideline feature is a joke! It feels like an afterthought because the competitor had a good idea and it got replicated. Asset management and legal compliance features are fine though.
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Canto DAM Solution

Internal request for images or presentations are sent and we use the "notify when accessed" so we know they've picked it up. We no longer have to email huge files or upload files to another platform. It takes less than 5 min to send someone a link to file. Reducing chaos: For sure it's a huge …
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Canto DAM Solution

We don't really use it for that and are not the sort of organisation that has a team to manage document lifecycle and legal needs. It allows us to have one location to share assets and it ticks that box.
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Canto DAM Solution

Canto has massively reduced our organizational risk in terms of shared content and assets while also reducing staff time in communicating what can be used where and trying to find images and graphics.
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Canto DAM Solution

The style guide has been very useful, and we use it almost daily. It would be nice if there were more customization with it, however, in terms of what to name it. Canto has helped a lot in helping with easy searching and storing our files without having to worry about losing them on a hard drive. …
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Canto DAM Solution

We moved from Dropbox storage to Canto and while there were improvements, it continues to be a mess because of data entry and tagging issues. That needs to be locked down by the internal team, and since we have so many content contributors, it's gone a little haywire. We are considering bringing …
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Canto DAM Solution

"We are finally able to find stuff," sums it up quite nicely. Frequent feedback from our users contains: "it is easier now to know how old a photo is and where it has been used already," "Publication planning is easier because we can filter for specific types of stories, countries, mandate areas, …
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Canto DAM Solution

All of our assets are now in a single place, available online from anywhere in the world. We can incorporate digital rights information, and make sure that only the best version of a digital asset is used. Considering our networks drives would often fill up with multiple instances of the same …
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Canto DAM Solution

Canto's DAM helps us streamline the saving of our creative assets; it then helps us find our historical creative assets much faster, and in doing all of this, it lets us maintain better brand consistency across all our company's creative elements since we can use historical pieces as the …
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Canto DAM Solution

Canto helped ensure brand consistency for a University with a very set/traditional brand identity. We focus on student driven images and need to locate very specific photos for our marketing materials. Many teams come together to produce an array of material but there are only 2 graphics designer …
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Canto DAM Solution

For us was a game changer, as before Canto, we didn't count on a DAM system for videos. It saves us a lot of time when searching for assets and also for sharing the content or creating upload links asking colleagues to submit content.
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Canto DAM Solution

We are able to ensure brand consistency through Canto with portals to our website, which hold our approved logo, which makes them easy to use. Images needed for all manner of activities are easy to find with different ratios available on download.
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Canto DAM Solution

We do not utilize Canto as robustly as some companies do. But it does work very well as a DAM platform. We have very few content providers, and the platform helps one or two people do what a job of a much larger team was.
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Canto DAM Solution

Our Canto database holds more than 30k images, all with custom metadata and following the same naming convention. Imagine having 10k folders saved on a cloud drive with the same amount of files you could only locate by typing a word in the search bar.
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Canto DAM Solution

It's still early in our implementation, but Canto has already freed me from the limitations of our previous workflow, which involved the limited permissions infrastructure of Google Drive along with the locked-down internal photo server we were previously using. We are quickly transitioning to a …
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Canto DAM Solution

Canto's DAM platform facilitates legal compliance throughout the asset lifecycle by providing metadata fields for usage terms and copyright, but it does not provide much usage analytics in this area to help with tracking and ensuring compliance. The platform does help streamline asset delivery a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Canto?

Canto is a digital asset management (DAM) software. Per the vendor, this simple yet intuitive solution gives organizations a visual way to centralize, organize and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto’s DAM solution has wide…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://go.canto.com/TrustRadiusPricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is pCloud?

pCloud is a cloud- based digital asset management platform that provides access to all digital content including images,video, audio, documents, and more, anytime, anywhere, on any device. Users can keep important files safe and centralized in one place, and share with team members, clients, etc.…

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Product Details

What is Canto?

Canto enables users to collect, manage and share digital content from anywhere. A digital asset management solution, Canto helps brands in all industries take control of their content libraries and get more out of their digital assets.

A CENTRAL LOCATION FOR DIGITAL ASSETS No more digging through folders and hunting down files. Canto is a hub for digital content – including photos, videos, collateral, and other digital assets are where they are needed.

FIND FILES IN SECONDS Users can organize content in any way desired, and users don’t need to dig through folders to find what is needed. With advanced features like smart tags and facial recognition, the entire library is fully searchable.

COLLECT AND SHARE DIGITAL CONTENT WITH ANYONE Manage the flow of assets in and out of an organization’s library. Upload links make it easier to add content to a library, and unlimited sharing portals allow users to deliver polished, curated collections to any audience.

COLLABORATE To share assets with other teams, external partners and collaborators anywhere in the world. Flexible permissions ensure everyone can access everything they need – and nothing they shouldn’t.

MANAGE A BRAND Approval features keep users in control of what content goes out into the world. Avoid embarrassing mix-ups with version controls and expiration dates, and mitigate business risks with digital rights management tools.

A TOOL THAT FITS ITS TEAM With its configuration options, Canto adapts to how a team works. Plus, out-of-the box integrations snap into the tools a team already uses – including Slack, Microsoft, Adobe Creative Cloud, and others.

FULL VIDEO COMPATIBILITY Canto has a whole host of features designed just for video – including full video previews, timestamped annotations and smart tags, 360° video support, and trimming features to extract just the excerpts needed.

Canto Screenshots

Screenshot of Centralize – Keep team images, video and other files in a central location.Screenshot of Customize – Customize your view and make a new home for your team assets.Screenshot of Organize – Digital assets can be labeled for themes, products, campaigns, templates or anything else.Screenshot of Share – Create visually stunning portals to share your images, videos and other assets.Screenshot of Styleguide - Manage your brand with a private or public digital style guide to easily share your brand colors, logos, typography and more.

Canto Video

Canto Competitors

Canto Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesCzech, German, English, Japanese, Korean, Dutch, Spanish, Swedish, Thai, Chinese (Simplified), Russian

Frequently Asked Questions

Canto is a digital asset management (DAM) software. Per the vendor, this simple yet intuitive solution gives organizations a visual way to centralize, organize and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto’s DAM solution has wide applicability to a variety of industry verticals, including retail, manufacturing, education, transportation, hospitality, nonprofit, healthcare, food and beverage, technology and more. Canto’s corporate headquarters is in San Francisco, with offices in Berlin and Frankfurt, Germany.

Widen, Brandfolder, and Bynder are common alternatives for Canto.

Reviewers rate Usability highest, with a score of 8.

The most common users of Canto are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 229)
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Score 9 out of 10
Vetted Review
Verified User
  • Creating links to share media items
  • Creating a portal for others to view specific media items on their own time
  • auto tagging images
  • video file management is a little more cumbersome than still images
  • upload / processing of items seems slower than it should be
Score 2 out of 10
Vetted Review
Verified User
  • Photo tagging
  • Public portals
  • Photo library management
  • In my opinion, it is the worst UX I've ever seen, it's a very outdated UI.
  • Lots of functions could be improved. It wants to offer a lot but, in my experience, fails with almost everything.
  • I feel like there is a lack of product direction and focus.
Alison Harper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
  • Seeing a path for collection images
  • sometimes in an upload link the only way to return to the main library is manual adjustment of the URL
  • More permission levels available.. not just Consumer or admin
Score 7 out of 10
Vetted Review
Verified User
  • Consistent user experience
  • Allows for comprehensive tagging on uploads
  • Great customer service to help with a range of questions
  • You get out a lot of what you put in, so it's labour intensive to see value
  • It has some limitations using workspaces or portals for sharing information that aren't assets
  • The licencing plans could be a bit more flexible
Score 7 out of 10
Vetted Review
Verified User
  • Tags
  • Portals
  • Support response time
  • Share links creation/customization/search
  • Face detection isn't that easy to use
  • Would be nice if there was an option to automatically upload files every night/sync files
Tom J. Cameron | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Asset classifications
  • Native content editing
  • Shareability
  • Ease of use after configuration
  • It's been hard without a dedicated person to manage it to configure properly
  • It's eminently configurable, but the paradox of choices counterintuitively makes it hard to use
  • In platform photo editing is limited
Julia Weiss | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Accessibility from basically everywhere and across platforms.
  • Search and filter function.
  • Responsive and helpful customer support.
  • Curate content function can be "misused" to plan and coordinate across teams.
  • Excellent reporting features and dashboard on what goes on in your CANTO.
  • Good version control, easy to update outdated or changed files, and revert back to older versions if needed.
  • Workspace functionalities are not always clear.
  • User groups collaboration and user rights could be more varied.
  • The way in which some files are sorted could be solved differently.
September 28, 2022

Administrator and User

Score 7 out of 10
Vetted Review
Verified User
  • Facial recognition (now that we resolved the bug in the system)
  • UI customization. Would be nice to better integrate the brand of the company using the software as well as more control over some of the out of the box features that are not used.
  • A more intuitive user experience. Once I train people they are able to navigate the platform reasonably well. But otherwise people have a hard time finding what they need unlike an experience on a site like Getty Images.
  • Better and more timely support. We had major issues with the facial recognition software after the migration. It took over a year of us asking for help and an escalation of the issue to get it resolved. We are a large customer and it was very frustrating to have our main issue ignored and slow walked to resolution.
  • When uploading images and going back to bulk tag photos, users do not always remember to select "Overwrite" which means content duplicates. We spend a lot of time cleaning this for people. Unless you use the tool weekly, it's not an easy piece to remember to select.
  • Would be fantastic to have some sort of algorithm that recognizes objects and other elements in photos to automatically add metatags to the custom field section for use in the open search field. We try to go through and tag but would be fantastic to have that happen automatically. Items like trees, leaves, car etc.
Graeme Nix | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Sharing media internally and externally
  • Easy to search
  • Integration with MS Office and Adobe
  • Would like more control of who can download media with different DRM properties
  • Would like to use watermarks on some files, for only some users
Score 8 out of 10
Vetted Review
Verified User
  • Save creative files in an organized fashion.
  • Make creative files easy to find with its taggable/searchable capability.
  • Provides for continuity of finding creative historical files even when employee members leave.
  • The tagging methodology seems VERY hard to grasp at first.
  • Our team is not yet sure if we should save flattened design files or "layered" design files into Canto.
  • We struggle on our team to know if we should save each draft of a file or wait until we get to a finished draft, then final draft round 1, final draft round 2, etc.
September 24, 2022

Canto review.

Score 8 out of 10
Vetted Review
Verified User
  • Controls duplicates.
  • Ease of retrieval.
  • Eliminates the use of multiple folders.
  • Able to apply retention and disposal.
  • Retention & disposal.
September 24, 2022

Canto.

Score 10 out of 10
Vetted Review
Verified User
  • Photo collection management with full metadata.
  • Repository of photos made available for outside users.
  • Some UI/UX improvements.
  • The portals feature is a nice start, but the design tools are limited. I wish it would function more like a CMS.
  • Intermediate user types. Currently, it's regular users (free) and power users ($1,000/per person/year). A user level with a lower cost and fewer administrative functions would be welcomed.
  • Adobe Connector should be made available for users who are not assigned as power users.
Score 7 out of 10
Vetted Review
Verified User
  • Enable digital assets to be distributed with control
  • Highly customizable metadata fields to suit different needs
  • Efficiently publish portals or webpages of curated selections
  • Too few useful analytics
  • Deduplication process is difficult to use
  • Video functions too slow
July 11, 2022

Simple Solution

Victoria Butler, PMP, CP APMP | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Detailed metadata that is easily searchable
  • Ability to share images with non-licensed users
  • Tag images as confidential or sensitive
  • Collect images from field personnel
  • Integration with Adobe products could allow for drag and drop functionality
  • Easier/Faster migration of large datasets
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