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Canva, perfect tool for CMs with little time and a small budget
September 02, 2019

Canva, perfect tool for CMs with little time and a small budget

María Lucía Santagata | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Canva

I'm the person in charge of the Instagram account of the organisation. So, I had to find a tool that helps me design the banners and graphic publications exclusively for Instagram as we already had a tool for Facebook graphic pieces. I wanted to reach the Instagram audience - younger and more visual-oriented. I needed a versatile tool that can be used both mobile and desktop and that generates nice and simple graphic pieces without taking too much time. I found that the free version of Canva was everything that I needed.
  • It's a light app. I love that because my phone, as I work generating content for social media, is full of photos and apps for editing.
  • Both the desktop and the mobile version have a lot of templates, like, really a lot, that most of the time are adequate for your goals.
  • The templates are very nice, flexible, and aesthetic. You can change the colors, the photos, the font... everything!
  • It doesn't take much time to produce a pretty graphic piece.
  • I think it takes time to understand how to use the tool. It could be more intuitive.
  • Sometimes, at least in the mobile version, some templates get ruined or at least messy because you deleted a picture or moved one. It takes time to get to know how to edit them properly.
  • It's not so obvious which templates are free and which ones are paid. They should be grouped differently.
  • We gained a lot of new followers.
  • Members of the organisation were very pleased about that success and about the new way of communicating implemented by using Canva.
  • Followers stopped asking for information that was already posted, as we put it in the images.
While I think is a versatile tool and, once you learn how to use it you can get nice images quickly, It takes time to understand the interface. I don't think it is user-friendly, at least not immediately. Adjusting the user interface, especially when editing templates, would improve Canva a LOT.
I used Snapseed. Snapseed is an editing tool that allows you to make some graphic pieces with text, but it doesn't have the same functionalities that Canva has. I prefer Canva as it's more complete and more orientated to my goals when producing media.
If you are responsible for producing social media posts for a small organisation (or if you don't have much budget for it) and you're not a graphic designer, I think that Canva is extremely well suited. Also, if being a Social Media Manager is not your main job (it's not mine) and, as is my case, you have little time to make the posts, Canva is okay. Obviously, for bigger organisations where you can hire a graphic designer, Canva could be lacking.