Item: Chartbeat
Rating: 8
Author: Verified User

Overall Satisfaction with Chartbeat

Use Cases and Deployment Scope

Chartbeat is used by our organization to track our time spent on articles and where our articles are receiving the majority of their traffic in real time.

Pros and Cons

Pros

Real-time traffic and helping us to understand where our audience is coming from

Cons

I'd like to see clearer distinctions for Google News and Google Discover under the news tab.
I'd also like to see a growth marker for content that suddenly starts over-performing after a period of time on that day or even older content that jumps back into high traffic.

Return on Investment

More journalists, editors and non digitally native folks are using it which is huge.

Real-Time Data

From an SEO perspective, it just really helps me understand audience volume, size, interest and if we should be expecting more out of this or we are where we need to be from an audience perspective.

Usability

I can probably use another Chartbeat training to understand some of the more intricate parts of the tool.

Content Optimization

It has allowed me to see what pieces of content that are popping up in a news situation [that are older] and how to potentially use them in our coverage packaging and more.

Engagement Metrics

Recirculation rates have helped us be a bit more predictive in what type of content really connects and find ways to load up those pages with related content in a non-intrusive way.

I think Chartbeat is extremely important if you run any type of site dedicated to content just to have a whole view of everything happening on your site at the moment. I think it could get better at recommending where content pieces are coming from and suggesting where you can place them, making them more visible.

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