Cision is Great for Basic PR Objectives
January 24, 2017

Cision is Great for Basic PR Objectives

Lindsey Lucenta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision Communications Cloud

I work at a public relations agency, and we use Cision on a daily basis to build media lists and compile media placement/monitoring reports. Overall, Cision serves as our key source for gathering the contact information for key reporters, editors, bloggers and online influencers. The database allows us to compile strategic, targeted media lists for any PR campaign we develop.
  • Cision is the best database available for compiling media lists, both for print and online outreach.
  • Cision is excellent for quickly getting high-level information or metrics about a publication, whether it be for a report or presentation.
  • Cision serves as a great starting point for compiling targeted editorial calendars for a PR strategy.
  • One search parameter I would love to see added back to Cision (it was removed a few years back) is being able to create a media list based on the top 100 newspapers. Currently, you must vet out the top newspapers via the circulation parameter, which adds a time-intensive extra step.
  • Users get locked out of lists too often, even when no one is currently logged in. The customer service team fixes the problem efficiently, but I call to address locked lists a few times each quarter.
  • Well developed, finely tuned media lists are a basic building block to any media relations strategy and, therefore, Cision has a high impact and positive ROI for any PR agency.
  • Technocrati and TradePub
The Cision database is massive in comparison, spanning all media types, including trade, consumer, broadcast, etc. In addition, the Cision customer service has always been excellent, as I have never had a long wait to speak with a representative and the issue is always quickly resolved. If I want a media contact added to the database, the customer service team is efficient on vetting the contact.
Cision is, hands-down, the best database for creating targeted media lists. For example, if you want to target health editors at the top 150 U.S. newspapers, you have that information at your fingertips with Cision. The service isn't the best for compiling lists of social influencers (e.g. YouTube or Instagram stars), but, I believe, Cision is aiming to better develop that capability.