Item: Conductor
Rating: 8
Author: Verified User

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

We use Conductor for SEO purposes: keyword research, keyword rank monitoring, competitor rank monitoring, content creation suggestions, and some technical SEO help. It used only within the marketing department.

Pros and Cons

Pros

Keyword Rank Tracking.
Keyword Research/Suggestions.
Technical website SEO.

Cons

Backlinks: Checking and recommendations/suggestions.
Basic audit tools (spelling/broken links/etc.
Being more than an aggregator of data from other sources like search console, SEMRush.
Make the interface more user friendly. So many places to navigate to, would be helpful if there was a main dashboard to use as a "homebase"/ starting point.

Return on Investment

ROI tracking was not implemented for the tool.
Other measurement/reporting was not set up to measure effectiveness.
This was mostly an organizational issue, no fault of Conductor. I came into the job with no tracking in place, and was told we would not be renewing, so did not put effort into it either.

Support Rating

Support staff very helpful and friendly, our account manager was great.

Alternatives Considered

SEMrush, Screaming Frog SEO Spider, SpyFu, Hotjar, Siteimprove, BrightEdge, Google Search Console, Google Analytics, Ahrefs, Google Ads (formerly AdWords), Bing Ads, Google Data Studio and Google PageSpeed Insights

Used many platforms and tools over the years, current company had a contract with Conductor when I came onboard so was able to use it now.

Likelihood to Recommend

Conductor is an enterprise level SEO solution and it comes with the price tag for it. If your website is under 1,000 pages or your traffic is under 20k users a month, this may be a a bigger tool than you need or can get with other solutions. Otherwise, it is a great solution for larger sites, ecommerce, and agencies.

Conductor Feature Ratings

Comments

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Enterprise level SEO tool