Constant Contact is a great product for small businesses
Jason Kelly | TrustRadius Reviewer
Updated February 25, 2020

Constant Contact is a great product for small businesses

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Constant Contact

Constant Contact is being used as our primary marketing email sending and list storage service. We also use it to for event registration and ticket payment, which integrates with a third-party payment processor. Furthermore, we use Constant Contact's reporting tool to measure email open and click rates and perform AB test to improve those numbers.
  • Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
  • Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
  • Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
  • Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
  • The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
  • The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.
  • Constant Contact has had a positive impact through A/B tests helping us improve our email open rates.
  • Constant Contact has had a positive impact by providing an event registration feature on top of its email sending feature.
Constant Contact stacks up well with MailChimp. While MailChimp is more powerful in certain ways (e.g. more robust reporting and automation), Constant Contact's simplicity makes the product easier to use for many users. I would recommend Constant Contact for those looking for a simple, mostly headache-free product. I would recommend MailChimp for those looking to leverage their email marketing in a major way.
Constant Contact is well suited for a small or medium-sized business that needs to send regular marketing emails and collect leads without much headache. The email builder is nice and the extra features, such as event registration and reporting, are helpful, as well. Constant Contact is less appropriate for a larger business that wants to deeply analyze their email success rates.

Constant Contact Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
9
Mobile optimization
5
Email deliverability reporting
9
List management
6
Triggered drip sequences
6
Dashboards
6
Standard reports
10
Custom reports
3