Robust digital marketing platform
May 19, 2021

Robust digital marketing platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Constant Contact

We utilize Constant Contact to supplement several aspects of digital marketing for both internal and external efforts. We use it for departmental communication along with university-wide weekly newsletters and special news updates. Additionally, we've been able to assist other departments to get up and running to produce their own emails and digital newsletters. It allows us to have one central point of digital messaging campaigns.
  • Easy learning curve
  • Templates are easy to manage
  • Lots of flexibility with integrations to other platforms
  • Wish there was more flexibility to templates (design control)
  • Would love more robust landing pages (new feature but we can hope)
  • Easy to get up and running
  • We can design templates for other departments to use
  • Attractive pricing
  • Emma
Only did a short demo but management preferred the feature set of Constant Contact.

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Constant Contact go as expected?

Yes

Would you buy Constant Contact again?

Yes

It's been a great fit for our needs in Higher Education for staff and faculty communication along with some external marketing campaigns. However, it does not integrate with the CRM our recruiting team uses but this is due to the CRM not allowing many integrations; not a fault of Constant Contact.

Constant Contact Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
7
Landing pages
6
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
6
Dashboards
8
Standard reports
8
Custom reports
7
URL Validation
8
Link Tracking
8
Image Validation
8
Inbox Display
7
Email Accessibility Tools
8
Spelling and Grammar Check
7
Spam Testing
8
Email Previews
9