The Sales Rep Who Never Stops Working
May 25, 2018

The Sales Rep Who Never Stops Working

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conversica

Anytime we have had an issue we were able to work with our account service team to get it addressed. We've had several meetings during the rollout and a weekly cadence of meetings.
We use Conversica to follow up on all of our marketing-generated B2B leads that are "colder" than the more direct "Contact Us", "Demo" or "Trial" leads. We conduct many webinars and have content syndication leads where before Conversica we never had any follow up for these leads. Our main issue was the lead generated from marketing were only being touched by our email marketing campaigns. With Conversica, we have a more personal follow up and engagement.
  • We are able to see clearly how our personal assistant is contacting each lead by the frequency of touches.
  • We can use the dashboard to see exactly how many hot leads are generated.
  • We are able to directly integrate our marketing automation & CRM systems with the tool.
  • Sometimes a lead will be marked as hot that really is not a hot lead.
  • Sometimes current customers are followed up on that should not be.
  • We've had legitimate forecasted revenue generated from using Conversica above $100,000.
  • We've seen 11,000 messages sent for an engagement rate of 15% from otherwise inactive leads.
  • We have had 48 direct opportunities created from using Conversica.
I haven't used a product like Conversica before so I have no comparison.
Conversica is well suited when you have a sales team who only contacts "hot" leads. Lukewarm leads where there is passive interest is a great scenario for Conversica. For example, when we attend a trade show, we sometimes get 100s of leads. However only a small percentage want direct follow up. Our virtual sales assistant through Conversica can easily and quickly follow up with the remaining leads and try to engage with them and assess their interest level. Many times folks at trade shows don't have time to talk to us so they quickly get scanned at the booth. Now with our assistant, we are able to quickly follow up to assess their interest level in our company.