Item: Crazy Egg
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Crazy Egg is being used by e-commerce department to track user engagement with our site. We can pinpoint a page on our site and monitor the interaction using Crazy Egg's heatmap, scrollmap and confetti (clicks).

Pros and Cons

Easy integration. When we first started Crazy Egg, I was able to quickly and easily add it to our tag manager.
Quick setup and live URL testing to make sure test is properly working. There's no guessword; I plug in the URL and it does the work!
It's a simple software to use for quick information about how user's are interacting with our site. I don't have to jump through a lot of hoops to get to the data.

The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.

Return on Investment

Positive Impact: Answering questions that analytics cannot. i.e. Are people seeing the PayPal button? We can measure how many people start the PayPal process on our site. However, its hard to know if low numbers are because of low interest or because our customers are missing the option.
Positive Impact: Measuring user engagement for page types to determine what elements on the page are most important to our customers.
Positive Impact: Lower cost than competitors to use helpful engagement tracking software. Currently, we're not consistently using Crazy Egg for user engagement so the $50 a month is perfect for our current needs.

Alternatives Considered

ClickTale

We've never used ClickTale and it was obvious that they offered a lot for businesses. The reason why we chose Crazy Egg is because it fit our business needs and scale perfectly. We do not utilize the software as much as we should; however, when we do use it, we gain a lot of insight from the results (heatmap, scrollmap and click data). When we compared ClickTale to Crazy Egg features, we realized for our business at this time Crazy Egg was the best match for price and features.

Other Software Used

Adobe Analytics, Optimizely

Likelihood to Recommend

Crazy Egg is well suited for measuring user engagement on your page. In the last 12 months, we used the software to gather baseline data for future updates. Recently, we've tested the product page engagement after an important release that improved product page layout. We've also used Crazy Egg to answer the question: Are customers seeing buttons that fall below the fold in our cart?

Products Replaced

Key Differentiators

Price
Product Features
Product Usability

The single most important factor in our decision was the price. We never used heatmaps and/or scrollmaps on our site prior. We did have concerns about spending a lot of money and not understanding the ROI. The competitors offered a lot of product features; however, Crazy Egg offered the exact product features we were looking for at a great price ($49 a month).

Evaluation Lessons Learned

We're happy with Crazy Egg and what we use it for. I think our evaluation was fair and we made the best choice for our needs. In our evaluation, we spoke to a couple of competitors, but after weighing product features and price, we determined price outweighed features. We needed a way to prove that we could use a software like Crazy Egg and see positive ROI. The features offered by Crazy Egg were (in our opinion) mostly the same as competitors and didn't appear to be hard to use.

Usability

I gave Crazy Egg an overall rating of 9 because of its easy to use dashboard, integration and useful tools. If I need to quickly setup a page test, I can add the URL to make a snapshot, start the test and sometimes walk away (until its complete). Crazy Egg allows you set when the test should conclude, which can be helpful if you need to manage monthly visitor usage. You can test on all devices or be specific (i.e. Mobile). I also gave it a 9 because I feel as though the software [Crazy Egg] could improve on its steps to integrate with the A/B testing tool, Optimizely.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

Integrating Crazy Egg javascript into our site. As a quick implementation, I was able to add JS to our tag manager to quickly get started, and I have very limited implementation skills.
Starting a test using URL and using dashboard to confirm if its running. Super simple.
Selecting which device to run a snapshot. If I want all 3, they are there. If I only want 1 device such as mobile, I feel confident in the accuracy of the results.

Difficult Tasks

Integrate with Optimizely. Customer Service at Crazy Egg has been excellent and provided step-by-step instructions for integrating. However, the process is very tedious and requires each step to be completed perfectly in order. My success rate is low.

In a nutshell, you may be missing an opportunity to capture user interaction

Overall Satisfaction with Crazy Egg