Worth the ROI
July 18, 2018

Worth the ROI

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Critical Mention

We use Critical Mention to pull broadcast media coverage for our clients. It provides reporting metrics as well as an opportunity to playback TV and radio interviews, which we cannot get elsewhere. The tool has added great value to our monthly reporting, better showing the reach of our work.
  • Pulling real-time metrics to support each piece of broadcast coverge
  • Sharing organized reports of broadcast media coverage
  • Providing playback opportunities for LIVE segments that aren't always accessible for viewing in the moment
  • The reliance on closed captioning can sometimes cause issues when pulling reports
  • There are sometimes complete captioning blackouts making it hard to find and "wordplay" segments accurately
  • Monthly reports are more accurate and include stronger data
  • Provides more direct proof of ROI by making segments viewable to clients
I've used TV Eyes as well, a similar product.
If you handle media relations on behalf of clients who are regularly on TV programs, Critical Mention is a must-have for reporting.