Using Customer.io with Segment - dream come true
August 01, 2017

Using Customer.io with Segment - dream come true

Ted Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Customer.io

We use Customer.io to automate all our email campaigns. I personally use it to trigger auto-messages for trial users signing up. It's all about urgency and timeliness when replying/messaging a new user and Customer.io allows me to do that hands free and automatic. The tool is addressing the problem of urgency and needing to be always available by allowing us to automate our email messaging.
  • Integrate with our existing tools
  • Trigger emails based on events
  • Automating our email drip campaigns
  • Time based/triggered emails for new users signing up
  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
  • Positive: Urgency in replying/starting conversations with new leads/signups/customers.
  • Positive: Ease of integration with other 3rd party tools.
  • Positive: GAVE US MORE TIME IN OUR DAYS! :)
We do still use HubSpot, but their email automation is very native and fixed within HubSpot. We needed something that was going to collect our events and integrate 2-ways with Segment in order to effectively send the campaigns we desired. There are so many events in our app that require effective and timely emails that Customer.io was the best choice.
A few specific scenarios where Customer.io is well suited would be attempting to scale your email campaigns, personalize and trigger emails based off of events from your system. Companies who use Segment and other third party tools would be well suited as Customer.io integrates super easy with other tools.

Where Customer.io is not as well suited would be an environment where each lead/customer requires a personalized email/attention. Customer.io is designed to help you scale, but if you are just writing one off emails you might like another tool.

Customer.io Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
10
Standard reports
10
Custom reports
Not Rated