Item: Customer.io
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use customer.io for B2C email marketing, specifically automatic and personalized triggers. It's use by marketing and sales primarily. It helps us communicate with customers and provide real-time and personalized information in a fast and automated way. For B2C companies, Customer.io is probably the best email product out there for high volume communication.

Pros and Cons

Automatic email triggers
Customization
Deliverability

HTML editor
Integrations
Mobile app

Return on Investment

Saved time
Customer communication
Returning customers

Alternatives Considered

I think Customer.io is a unique product. Most of the other email marketing products you'll find are more B2B focused and don't provide a good solution for high volume emails at a low price. If you're a B2C company, I can't think of any email product I'd rather use than Customer.io

Other Software Used

Instapage, Zapier, ActiveCampaign

Likelihood to Recommend

Customer.io is great if you're a B2C company, or you have to send out lots of automated / triggered emails based on customer behavior. If you want more advanced automation workflows (e.g. B2B marketing) then you might want to look for a different product. Either way Customer.io is a great email tool.

The best email platform for high-volume B2C communication

Overall Satisfaction with Customer.io